Digital Strategy, Analytics, and SEO Expert

Square

I have been working in newspaper and magazine publishing since high school, moving from an after-school program at my local paper in Kentucky, to a copy editing desk at my college paper, to the online needs of small, Chicago-based B2B magazines.

On the side, I have helped small companies around the world with their digital needs, website redesign, copywriting but mostly SEO and strategy.

Take a look at my resume to see all the amazing companies and websites I’ve worked on. If you stumbled across my website and this webpage looking for freelance help, maybe I could be that help!

Email me today if you want to talk about your digital marketing needs.


Search Engine Optimization (SEO)

Google’s algorithm for search is sophisticated and ever-changing. The main ingredient in a good SEO strategy is patience and sticking to what you know (and do) best. However, if your website isn’t taking care of the key indicators that Google’s search bots look for, your best, more patience efforts for organic web traffic may be wasted.

Contact me today to discuss getting a custom SEO audit.


Copywriting

I’ve recently leaned into copywriting for clients, and I like it more than I thought I would! My current method is to conduct interviews with knowledgeable people on the desired subject matter and turn those conversations into blog posts, essays on thought leadership, and knowledge bases.

I’ve written posts about cyber attack insurance, the differences between scuba diving and free diving, and the value of automating stock market reports.

Contact me to do if you want a freelance copywriter!


Analytics

The efforts for better SEO, 100 new blog posts, even an active social media channel mean very little if you can’t gauge how it is impacting your business. You might as well be throwing cooked spaghetti at the wall.

It’s my belief that analytics is the beginning, middle, and end of any good strategy, especially digital marketing strategies where so many analytics are available.

Contact me to discuss your analytic setup. I really geek out over this stuff.


Strategy

Putting together a fully-grown digital marketing strategy can be daunting. You have to bring together website design, SEO, online advertising, email, and social media, decided where your audience is, what you want them to understand, and then what you want them to do.

It’s heavy lifting, and I’m here to help!

Or you can contact one of my dear friends Katy with Smallwave Marketing, for whom I consult from time to time. They provide full-service marketing to small- and medium-sized companies.