Usability & Accessibility Audit

Original price was: £650.00.Current price is: £350.00.

A clear, data-driven roadmap to elevate your website’s usability, conversion flow, and overall customer experience.

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Description

UX & Accessibility Audit

Your website shouldn’t just look good — it should clearly communicate what you do, guide visitors effortlessly, and be usable by everyone. This UX & Accessibility Audit uncovers where users get confused, drop off, or miss the value of your offer, giving you a practical, expert-led plan to fix it.
This audit combines the strategic insight of a digital marketer with the technical and structural expertise of a professional website builder, so you get a complete picture of how your site performs — from messaging and user journeys to usability, accessibility, and conversion flow.

What We Evaluate

We review your website from the perspective of real users and search-driven visitors, assessing:

Clarity & Messaging

  • Is it immediately clear what you do and who it’s for?
  • Value proposition and positioning
  • Service and product explanation
  • Content hierarchy and readability
  • Tone, language, and jargon

User Journeys & Conversion Paths

  • Calls to action and next steps
  • Enquiry, booking, or purchase flows
  • Landing page effectiveness
  • Trust signals and credibility
  • User intent alignment

Navigation & Information Architecture

  • Menu structure and labeling
  • Page organisation and hierarchy
  • Internal linking and wayfinding
  • Search and findability

Usability & Interaction

  • Ease of completing key tasks
  • Form design and friction points
  • Mobile and tablet experience
  • Scannability and visual flow
  • Button placement and interaction cues

Visual Communication

  • Layout and spacing
  • Visual priority and attention direction
  • Consistency of design patterns
  • Use of imagery and icons

Accessibility (WCAG-informed review)

  • Colour contrast and readability
  • Keyboard navigation
  • Alt text and screen reader support
  • Link clarity and descriptive labels
  • Heading structure and semantic layout
  • Form accessibility
  • Zoom and responsive behaviour
  • Motion and animation considerations

Performance & Technical UX Factors

  • Page speed impact on experience
  • Responsive behaviour across devices
  • Broken elements or error states
  • Basic SEO UX alignment

What You’ll Receive

First Impressions Video

A recorded real-time walkthrough where we visit your website for the first time and:
  • Share immediate reactions
  • Highlight confusion points
  • Identify assumptions users are likely making
  • Show where the value is unclear.
This is often where the biggest quick wins are revealed.

Full UX & Accessibility Audit

A structured, expert review with clear notes, screenshots, and explanations covering all key usability, messaging, and accessibility factors.

Prioritised Action List

A practical, plain-English summary of:
  • Quick wins
  • High-impact improvements
  • Longer-term recommendations
So you know exactly what to fix first.

30-Minute Feedback Call

A collaborative session to:
  • Walk through the findings.
  • Answer your questions.
  • Help you decide next steps.

This Audit is Ideal For

  • Service-based businesses with low enquiry rates.
  • Organisations planning a redesign.
  • Websites that “look nice” but don’t convert.
  • Businesses that want to improve accessibility and user experience.

How do I get started?
Simply book a call or purchase now. I’ll send a quick intake form to gather your site details and access info, then we’ll get started.

Have another question? Contact me!

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