Description
UX & Accessibility Audit
Your website shouldn’t just look good — it should clearly communicate what you do, guide visitors effortlessly, and be usable by everyone. This UX & Accessibility Audit uncovers where users get confused, drop off, or miss the value of your offer, giving you a practical, expert-led plan to fix it.
This audit combines the strategic insight of a digital marketer with the technical and structural expertise of a professional website builder, so you get a complete picture of how your site performs — from messaging and user journeys to usability, accessibility, and conversion flow.
What We Evaluate
We review your website from the perspective of real users and search-driven visitors, assessing:
Clarity & Messaging
- Is it immediately clear what you do and who it’s for?
- Value proposition and positioning
- Service and product explanation
- Content hierarchy and readability
- Tone, language, and jargon
User Journeys & Conversion Paths
- Calls to action and next steps
- Enquiry, booking, or purchase flows
- Landing page effectiveness
- Trust signals and credibility
- User intent alignment
Navigation & Information Architecture
- Menu structure and labeling
- Page organisation and hierarchy
- Internal linking and wayfinding
- Search and findability
Usability & Interaction
- Ease of completing key tasks
- Form design and friction points
- Mobile and tablet experience
- Scannability and visual flow
- Button placement and interaction cues
Visual Communication
- Layout and spacing
- Visual priority and attention direction
- Consistency of design patterns
- Use of imagery and icons
Accessibility (WCAG-informed review)
- Colour contrast and readability
- Keyboard navigation
- Alt text and screen reader support
- Link clarity and descriptive labels
- Heading structure and semantic layout
- Form accessibility
- Zoom and responsive behaviour
- Motion and animation considerations
Performance & Technical UX Factors
- Page speed impact on experience
- Responsive behaviour across devices
- Broken elements or error states
- Basic SEO UX alignment
What You’ll Receive
First Impressions Video
A recorded real-time walkthrough where we visit your website for the first time and:
- Share immediate reactions
- Highlight confusion points
- Identify assumptions users are likely making
- Show where the value is unclear.
This is often where the biggest quick wins are revealed.
Full UX & Accessibility Audit
A structured, expert review with clear notes, screenshots, and explanations covering all key usability, messaging, and accessibility factors.
Prioritised Action List
A practical, plain-English summary of:
- Quick wins
- High-impact improvements
- Longer-term recommendations
So you know exactly what to fix first.
30-Minute Feedback Call
A collaborative session to:
- Walk through the findings.
- Answer your questions.
- Help you decide next steps.
This Audit is Ideal For
- Service-based businesses with low enquiry rates.
- Organisations planning a redesign.
- Websites that “look nice” but don’t convert.
- Businesses that want to improve accessibility and user experience.
How do I get started?
Simply book a call or purchase now. I’ll send a quick intake form to gather your site details and access info, then we’ll get started.



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