Website Marketing & SEO Strategies
Welcome to my corner of the internet — where I provide SEO tips and tricks, website strategy, analytics, and marketing guidance for small businesses, entrepreneurs, and growing brands.
Explore practical SEO strategies, website marketing insights, analytics tips, and digital growth advice from a digital marketing strategist helping small businesses improve visibility, traffic, and conversions.
Recent Blog Posts
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5 Easy Things to Check in Google Search Console To Improve Your SEO
If you own a small business, there’s a good chance you’ve heard of Google Search Console. Maybe you’ve never really used it. Or maybe you logged in once, got overwhelmed by charts and technical…
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![[Guest Post] Website Usability Matters More Than You Think](https://mollykoe.com/wp-content/uploads/2026/05/2.png)
[Guest Post] Website Usability Matters More Than You Think
In today’s landscape, the value of having a website feels implicit. Of course, a business is going to have a website. As business owners, we want our websites to be beautiful and flawless, but a good-looking…
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Website Analytics Can Improve Your Website with Data-Driven Growth
Having a website is essential for business, building an online presence, and the website needs to perform well, meeting the needs (and answering the questions) of your visitors. This is where website analytics come…
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The Pivotal Power of Networking (When You’re a Freelancer Who’d Rather Be Working)
Last October, I was done. I was seven months postpartum, six weeks back to work, and overwhelmed. While getting ready for my monthly networking lunch in Bath, I told my husband that I needed…
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![[Guest Blog] People-Focused SEO: Audience Before Algorithm](https://mollykoe.com/wp-content/uploads/2024/07/People-Focused-SEO.png)
[Guest Blog] People-Focused SEO: Audience Before Algorithm
Search Engine Optimization is not witchcraft. It is often talked about as a technical exercise resembling a magical spell: pinch of keywords, eye of rankings, toe of a backlink, wart of a snippet, steaming…
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Boosting Your Online Presence: Effective Off-Page SEO Strategies
In digital marketing, ranking well on search engines is essential for visibility, engagement, and, ultimately, success. While on-page SEO focuses on optimizing elements within your website, such as keyword usage, content structure, and meta…
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Content is King: Why SEO is About Your Audience and Not Google
If you’ve done anything relating to SEO, you may be under the impression that it’s a dark art focused on appeasing the cruel and powerful Internet god, Google. Yes, Google does set the standard…
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Data-Driven Growth: How Website Analytics Can Improve Your Website
Having a website is essential for anyone looking to build an online presence, especially businesses in today’s landscape. These websites need to perform well and meet the need (and answer the questions) of your…
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9 Steps to a Better LinkedIn Profile
LinkedIn can be your digital resume, business card, and networking tool all rolled into one. Whether you’re job hunting, looking to make industry connections, or establishing yourself as a thought leader, a polished LinkedIn…