Website Marketing & SEO Strategies

Welcome to my corner of the internet — where I provide SEO tips and tricks, website strategy, analytics, and marketing guidance for small businesses, entrepreneurs, and growing brands.

Explore practical SEO strategies, website marketing insights, analytics tips, and digital growth advice from a digital marketing strategist helping small businesses improve visibility, traffic, and conversions.

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Recent Blog Posts

  • [Offer] Usability & Accessibility Audit

    [Offer] Usability & Accessibility Audit

    UX & Accessibility Audit Your website shouldn’t just look good — it should clearly communicate what you do, guide visitors effortlessly, and be usable by everyone. This UX & Accessibility Audit uncovers where users…

  • 4 Questions to Eliminate Marketing Overwhelm 

    4 Questions to Eliminate Marketing Overwhelm 

    A Simpler Approach for Small Business Owners If you’ve ever looked at marketing advice online and felt exhausted before you’ve even started, you’re not alone. Everywhere you look, someone is telling you to post…

  • SEO is Like the FIFA World Cup

    SEO is Like the FIFA World Cup

    Why Most Businesses Get Knocked Out Before the Quarter-Finals Every four years, the world becomes obsessed with men’s football. Entire countries unite behind their teams. Pundits make bold predictions. Fans celebrate wildly after one…

  • 5 Easy Things to Check in Google Search Console To Improve Your SEO

    5 Easy Things to Check in Google Search Console To Improve Your SEO

    If you own a small business, there’s a good chance you’ve heard of Google Search Console. Maybe you’ve never really used it. Or maybe you logged in once, got overwhelmed by charts and technical…

  • [Guest Post] Website Usability Matters More Than You Think

    [Guest Post] Website Usability Matters More Than You Think

    In today’s landscape, the value of having a website feels implicit. Of course, a business is going to have a website. As business owners, we want our websites to be beautiful and flawless, but a good-looking…

  • Website Analytics Can Improve Your Website with Data-Driven Growth

    Website Analytics Can Improve Your Website with Data-Driven Growth

    Having a website is essential for business, building an online presence, and the website needs to perform well, meeting the needs (and answering the questions) of your visitors. This is where website analytics come…

  • The Pivotal Power of Networking (When You’re a Freelancer Who’d Rather Be Working)

    The Pivotal Power of Networking (When You’re a Freelancer Who’d Rather Be Working)

    Last October, I was done. I was seven months postpartum, six weeks back to work, and overwhelmed. While getting ready for my monthly networking lunch in Bath, I told my husband that I needed…

  • [Guest Blog] People-Focused SEO: Audience Before Algorithm

    [Guest Blog] People-Focused SEO: Audience Before Algorithm

    Search Engine Optimization is not witchcraft. It is often talked about as a technical exercise resembling a magical spell: pinch of keywords, eye of rankings, toe of a backlink, wart of a snippet, steaming…

  • Boosting Your Online Presence: Effective Off-Page SEO Strategies

    Boosting Your Online Presence: Effective Off-Page SEO Strategies

    In digital marketing, ranking well on search engines is essential for visibility, engagement, and, ultimately, success. While on-page SEO focuses on optimizing elements within your website, such as keyword usage, content structure, and meta…