Category: SEO
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You don’t need to become an SEO expert to help your website get found. If you’re a small business owner, you might have heard that you “need to do SEO.” The thought of keywords, backlinks, and algorithms makes your eyes glaze over, you’re not alone. SEO doesn’t have to be overwhelming and you don’t need…
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Why Most Businesses Get Knocked Out Before the Quarter-Finals Every four years, the world becomes obsessed with men’s football. Entire countries unite behind their teams. Pundits make bold predictions. Fans celebrate wildly after one good result and panic after a bad one. To me, this echoes the talk about SEO. Maybe it should, because SEO…
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If you own a small business, there’s a good chance you’ve heard of Google Search Console. Maybe you’ve never really used it. Or maybe you logged in once, got overwhelmed by charts and technical terms, and never went back. As an SEO expert, I want to tell you that you do not need to be…